Hot Wheels ‘Honda Racer’ Turns Up the Heat in a 1/64th Scale Model

June 8, 2008

04/22/2008 - TORRANCE, Calif. -Honda is announcing the arrival of the Honda Racer™, a much-anticipated 1/64th scale Hot Wheels® car designed by Honda R&D Americas, Inc., in Torrance. The Honda model, along with designs from five additional automakers, were selected as part of the Hot WheelsDesigner’s Challenge™ as a way to celebrate the die-cast brand’s 40th anniversary. The Honda Racer arrives on store shelves in May 2008.

“The Honda Racer combines the excitement of Honda’s racing heritage with Hot Wheels’ reputation for speed, power, performance and attitude,” says Guillermo Gonzalez, senior designer of Honda R&D Americas, Inc., and designer of the Honda Racer. “The core concept is built around our idea for an ‘ultimate racecar’ and leverages the design freedom made possible by a scale model car.”

The key element to the design of the entire car is that the body is in the shape of the Honda “H” emblem. The exterior shape resembles an imaginative side-by-side racecar of 1960s vintage that encloses a driver and a navigator. The general shape, styling and paint scheme is further inspired by Honda’s early participation in Formula 1 racing and its 1967 RA 273™ racecar. The white and red paint scheme, the open cockpits, large exhaust system and open wheels are all elements inspired by the historic Honda racecar.

A powerful Honda V-10 VTEC® engine sits between the piloting team. If brought up to scale, the engine would displace an amazing 2.0 liters per cylinder. A set of velocity stacks and an intake that receives air through the body of the car sits between red DOHC valve covers to provide a technologically-advanced look. The exhaust system is a giant set of twisted, yet balanced tubes that reside high above the engine, complementing the power plant design at the back end of the car. The dynamic expression of technology, history and detail is evident throughout the design of the car.

“Sure, it is awesome to play with the cars on the orange track again, but I discovered that designing a Hot Wheels car is very different and in some ways more liberating than designing a production car,” says Gonzalez, a native of East Los Angeles who considers automotive design to be his dream job. “For example, the primary design constraint is that the car had to fit on the orange track and perform a loop. Aside from that, the possibilities are without limit.”

Mattel invited auto manufacturers to participate in the Hot Wheels Designer’s Challenge as part of the die-cast brand’s 40th anniversary celebration. The design of the Honda Racer debuted at the 2007 Specialty Equipment Market Association (SEMA) show in Las Vegas in October as a 1/5th scale model.

Starting in mid-August, the Honda Racer 1/5th scale model and other cars from the Designer’s Challenge will be part of the Hot Wheels 40th anniversary road trip traveling along historic U.S. Route 40, stopping at multiple cities along the way. The tour starts at the Mattel headquarters in El Segundo, California, in August and ends at Watkins Glen, New York, in early September. See www.hotwheels.com/40th for more information.

Honda Racer Technical Specifications
Layout: Mid engine/ rear wheel drive
Seating Capacity: 2
Length x Width x Height (cm): 7.0 x 3.0 x 2.2
Curb Weight: 40 grams
Body/ Frame: Real die-cast metal, plastic
Fuel: Gravity and a child’s imagination
Engine: Die-cast Honda V-10 (theoretical)
Valvetrain: DOHC VTEC, four valves per cylinder (theoretical)
Displacement: 20 liters/1220 cubic inches (theoretical)
Suspension: Solid front and rear axles
Tires: Low-friction hard plastic

About the Hot Wheels® Brand
Hot Wheels® cars revolutionized boys’ toys in 1968 with an original line of super-fast, customized cars built for speed, power, performance and attitude. Now, 40 years later, Hot Wheels® is a global lifestyle brand that represents the coolest cars imaginable in scales from miniature to full-size. Hot Wheels® cars are also popular collectibles for adults and each year, introduces a new line-up of innovative vehicles, track sets and playsets.

About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of 2008’s “100 Best Companies to Work For” by FORTUNE Magazine and among the 100 Most Trustworthy U.S. Companies by Forbes Magazine. Committed to ethical manufacturing sustainable business practices, Mattel marked a 10-year milestone in 2007 for its Global Manufacturing Principles. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel’s vision is to be the world’s premier toy brands — today and tomorrow.

About Honda
Honda is one of the world’s leading producers of mobility products including its diverse line-up of automobiles; motorcycles and ATVs; power products; marine engines; personal watercraft; jet engines; and, aircraft. Founded in Japan in 1948, Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda’s first overseas subsidiary.

Written by Mr. Onil · Filed Under 2008, Concepts, Fun Stuff, Honda & Acura News, News | Leave a Comment

Honda CR-Z Hybrid and FCX Clarity Fuel Cell Vehicle Introduce Detroit to Next-Generation Green Cars

January 13, 2008

01/13/2008 - DETROIT -

The Honda CR-Z, a lightweight sports hybrid concept vehicle, and the FCX Clarity, a hydrogen fuel cell vehicle set to begin limited retail marketing in summer 2008, are bringing some of the most advanced environmental technologies from Honda to the 2008 North American International Auto Show.

CR-Z

Making its North American debut, the CR-Z is a next-generation lightweight sports car concept equipped with Honda’s original gas-electric hybrid system that achieves both clean performance and a high level of torque. The CR-Z stands for “Compact Renaissance Zero” - an expression intended to capture the idea of a renaissance in the design of compact cars that begins anew from fundamentals. The design research model of a lightweight hybrid sports car features advanced technologies that deliver elevated driving performance while reducing the vehicle’s environmental footprint.

Designed to be futuristic and dynamic, the CR-Z combines powerful performance in a compact form with a futuristic image. For its frontal view, an over-sized grill with a high-performance look is offset by openings on each side that lighten the overall feel. In the rear, tube-shaped rear combination lamps create a powerful presence.

Design details emphasizing the CR-Z’s advanced image include door mirrors that provide high visibility in a stylish form, LED headlights that convey a sharp impression, and jaunty fin-shaped sub-lights. Large 19-inch wheels suggest dynamic driving performance.

The key words for the CR-Z’s interior design are “Hi-tech and Sporty.” The goal was to create an all-new sporty interior that fuses the liberating feel of airy spaciousness with an advanced interface that brings out the fun of driving. Mesh material on a simple framework construction is used throughout the interior to convey a light, sophisticated image. In the cockpit, the meter unit conveys the image of advanced technology ensconced in a piece of glass artwork, offering quick recognition and a futuristic and exhilarating appearance. The CR-Z concept vehicle made its world debut at the 40th Tokyo Motor Show in November and indicates the styling direction for a second, new hybrid vehicle to be introduced by Honda Motor Co., Ltd. The other future hybrid vehicle, designed to meet the needs of a family and priced below the Civic Hybrid, is planned for introduction in 2009.

FCX Clarity

The FCX Clarity is a next-generation, zero-emissions, hydrogen-powered fuel cell vehicle based on the entirely new Honda V Flow fuel cell platform, and powered by the highly compact, efficient and powerful Honda V Flow fuel cell stack. Featuring tremendous improvements to driving range, power, weight and efficiency - and boasting a low-slung, dynamic and sophisticated appearance, previously unachievable in a fuel cell vehicle - the FCX Clarity marks the significant progress Honda continues to make in advancing the real-world performance and appeal of the hydrogen-powered fuel cell car.

American Honda plans to lease the FCX Clarity to a limited number of retail consumers in Southern California with the first deliveries taking place in summer 2008. Full details of the lease program will be set closer to launch, but current plans call for a three-year lease term with a price of $600 per month.

American Honda is also developing a service infrastructure that provides customers with the best balance of convenience and the highest quality of service. When the FCX Clarity requires periodic maintenance, customers will simply schedule a visit with their local Honda dealer. American Honda will transport the vehicle to its fuel cell service facility, located in the greater Los Angeles area, where all required work will be performed. At the completion of the work, the customer will pick up their car from the dealer.

The FCX Clarity utilizes Honda’s V Flow stack in combination with a new compact and efficient lithium ion battery pack and a single hydrogen storage tank to power the vehicle’s electric drive motor. The fuel cell stack operates as the vehicle’s main power source. Hydrogen combines with atmospheric oxygen in the fuel cell stack, where chemical energy from the reaction is converted into electric power used to propel the vehicle. Additional energy captured through regenerative braking and deceleration is stored in the lithium ion battery pack, and used to supplement power from the fuel cell, when needed. The vehicle’s only emission is water. The FCX Clarity’s revolutionary new V Flow platform packages the ultra-compact, lightweight and powerful Honda V Flow fuel cell stack (65 percent smaller than the previous Honda FC stack) in the vehicle’s center tunnel, between the two front seats. Taking advantage of a completely new cell configuration, the vertically-oriented stack achieves an output of 100 kilowatts¹ (kW) (versus 86kW in the current Honda FC stack) with a 50 percent increase in output density by volume (67 percent by mass). Its compact size allows for a more spacious interior and more efficient packaging of other powertrain components, which would otherwise be unattainable in a sleek, low-slung sedan. Honda introduced the FCX Clarity at the 2007 Los Angeles Auto Show in November.

Honda is a leader in the development of leading-edge technologies to improve fuel efficiency and reduce CO2 emissions, including advanced gasoline engines, gasoline-electric hybrids, natural gas-powered engines, and hydrogen fuel cells.

Founded in Japan in 1948, Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda’s first overseas subsidiary. Honda began U.S. production² of motorcycles in 1979 and automobiles in 1982. The company has invested more than $9 billion in its North American operations with 14 major manufacturing facilities, employment of more than 35,000 associates, and annual purchases of more than $17.6 billion in parts and materials from suppliers in North America.

1 Specifications may change prior to the certification and sales of production units.
2 Using domestic and globally sourced parts.

Additional consumer information is available at www.honda.com.

Written by Mr. Onil · Filed Under Concepts, FCX Clarity, From 2007, Honda & Acura News | Leave a Comment