All-Time Record Civic Sales Top 53,000 in May as American Honda Reports Best Month Ever

June 8, 2008

06/03/2008 - TORRANCE, Calif. -

American Honda Motor Co., Inc., May sales of 167,997, up 11.3 percent on a daily-selling-rate basis(1), shattered the company’s all-time sales record for any month as Civic sales reached 53,299, up 28.3 percent versus last May and surpassing the previous monthly record for any car in the lineup.

New all-time records set in May included (previous record in parentheses):

American Honda total vehicle sales of 167,997 (August 2007:158,342)
American Honda total car sales of 114,796 (August 2002: 95,686)
Honda Division total vehicle sales of 153,104 (August 2007: 141,906)
Honda Division total car sales of 105,548 (August 2003: 84,390)
Honda Civic Sales of 53,299 (May 2007: 39,993)
Honda Civic Hybrid sales of 4,676 (May 2007: 4,520)
Honda Fit sales of 8,205 (March 2008: 6,835)
Acura TSX sales of 4,564 (April 2006: 3,911)

“The dramatic increase in car sales appears to be one of the most profound shifts in automotive buying patterns in more than a decade,” said Dick Colliver, executive vice president of American Honda. “Record sales of the Honda Civic clearly demonstrate an accelerated trend toward fuel efficiency.”

Honda Division sales of 153,104 increased 13.9 percent for the month as total car sales reached 105,548, up 30.7 percent. The Honda Civic, with sales of 53,299, set a new monthly sales record for any model in the Honda lineup, surpassing the previous record of 49,098 set in August 2003 by the Accord.

May 2008 Accord sales of 43,728, up 31.9 percent versus last year, set a new May record, surpassing the previous high of 43,589 set in May 2004. The CR-V set a new May mark of 19,959, exceeding the previous record of 19,513 set in 2007. Honda Division reported truck sales of 47,556, a decrease of 11.4 percent. Year-to-date Honda Division sales are up 5.4 percent to 590,361.

Acura Division sales totaled 14,893. Sales of the completely redesigned 2009 TSX sports sedan increased 53.7 percent and set a new all-time record of 4,564, exceeding the previous record of 3,911 set in April 2006.

American Honda reported May truck sales of 53,201, a decrease of 12.1 percent. Year-to-date American Honda sales increased 3.1 percent to 655,819.

(1) All percentages in this release reflect the daily selling rate as calculated with 27 days for May 2008, versus 26 for 2007. Year to date, the daily selling rate is calculated with 129 days for 2008, versus 127 for 2007.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries, please go to www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries, please go to www.acuranews.com.

By American Honda Motor Corp.

Written by Mr. Onil · Filed Under 2008, Honda & Acura News, News | Leave a Comment

Honda Announces Additional Details on New Small Hybrid Vehicle

June 8, 2008

05/20/2008 - TORRANCE, Calif. -Honda today announced additional details regarding its new small hybrid scheduled for introduction in early 2009, as part of Honda Motor Co., Ltd. CEO Takeo Fukui’s mid-year address. An official name and full product details will be announced later this year.

In addition to weight reduction, a significant cost reduction in Integrated Motor Assist (IMA) components will result in the most affordable hybrid vehicle to date. This dedicated hybrid vehicle will be offered as a 5-door hatchback with seating for five passengers and will employ an exterior design concept that evokes the FCX Clarity fuel cell vehicle. Along with the Civic Hybrid, the new vehicle will be produced at an expanded IMA production line at Honda’s Suzuka factory in Japan.

The new small gasoline/electric hybrid vehicle will have expected annual global sales of 200,000 units per year - approximately 100,000 of which are bound for the North American market. Following this launch, Honda also plans to introduce another unique small hybrid vehicle based on the CR-Z sports car first shown at the 2007 Tokyo Motor Show as well as a Fit hybrid model. Including the Civic Hybrid, these four hybrid vehicles are expected to reach combined annual global sales of approximately 500,000 units.

“Honda has been at the forefront of hybrid development since it first introduced the American public to hybrid technology with the Insight in 1999,” said John Mendel, executive vice president of American Honda. “These new advancements in Honda’s technology and production systems will result in cost reductions that will allow us to make hybrid technology available to a whole new generation of buyers.”

Featuring seating for five passengers, distinctive styling and high-value amenities, the new hybrid will present an appealing package. Taking advantage of reductions in the size of components, the battery and the internal processing unit will be positioned below the rear cargo area, allowing the hatchback design to provide adequate cargo space to meet the needs of a family. Additionally, various technologies, including a function to assist more fuel efficient driving, are being installed to achieve a further improvement of practical fuel efficiency. With its affordable price, the new hybrid vehicle will represent the best value in its segment.

The new hybrid will be produced at a newly developed second IMA production line at Honda’s Suzuka factory, which currently produces the Civic Hybrid. With the second line in operation and improvements in IMA production efficiency, hybrid production capacity at Suzuka will increase from 70,000 vehicles per year to approximately 250,000 units, with future expansion possible if needed.

Honda is committed to offering products with the highest environmental performance produced at factories with reduced environmental footprints. A leader in the development of cleaner, more fuel-efficient mobility products, Honda introduced the first low-emission vehicles; America’s first gas/electric hybrid car, the Insight and the world’s first EPA-certified hydrogen fuel-cell vehicle, among other environmental achievements. In 2007, Honda was named “greenest automaker” by the Union of Concerned Scientists for the fourth straight time.

By American Honda Motor Corp.

Written by Mr. Onil · Filed Under 2008, Honda & Acura News, Hybrids, Model Specific, News | Leave a Comment

Hot Wheels ‘Honda Racer’ Turns Up the Heat in a 1/64th Scale Model

June 8, 2008

04/22/2008 - TORRANCE, Calif. -Honda is announcing the arrival of the Honda Racer™, a much-anticipated 1/64th scale Hot Wheels® car designed by Honda R&D Americas, Inc., in Torrance. The Honda model, along with designs from five additional automakers, were selected as part of the Hot WheelsDesigner’s Challenge™ as a way to celebrate the die-cast brand’s 40th anniversary. The Honda Racer arrives on store shelves in May 2008.

“The Honda Racer combines the excitement of Honda’s racing heritage with Hot Wheels’ reputation for speed, power, performance and attitude,” says Guillermo Gonzalez, senior designer of Honda R&D Americas, Inc., and designer of the Honda Racer. “The core concept is built around our idea for an ‘ultimate racecar’ and leverages the design freedom made possible by a scale model car.”

The key element to the design of the entire car is that the body is in the shape of the Honda “H” emblem. The exterior shape resembles an imaginative side-by-side racecar of 1960s vintage that encloses a driver and a navigator. The general shape, styling and paint scheme is further inspired by Honda’s early participation in Formula 1 racing and its 1967 RA 273™ racecar. The white and red paint scheme, the open cockpits, large exhaust system and open wheels are all elements inspired by the historic Honda racecar.

A powerful Honda V-10 VTEC® engine sits between the piloting team. If brought up to scale, the engine would displace an amazing 2.0 liters per cylinder. A set of velocity stacks and an intake that receives air through the body of the car sits between red DOHC valve covers to provide a technologically-advanced look. The exhaust system is a giant set of twisted, yet balanced tubes that reside high above the engine, complementing the power plant design at the back end of the car. The dynamic expression of technology, history and detail is evident throughout the design of the car.

“Sure, it is awesome to play with the cars on the orange track again, but I discovered that designing a Hot Wheels car is very different and in some ways more liberating than designing a production car,” says Gonzalez, a native of East Los Angeles who considers automotive design to be his dream job. “For example, the primary design constraint is that the car had to fit on the orange track and perform a loop. Aside from that, the possibilities are without limit.”

Mattel invited auto manufacturers to participate in the Hot Wheels Designer’s Challenge as part of the die-cast brand’s 40th anniversary celebration. The design of the Honda Racer debuted at the 2007 Specialty Equipment Market Association (SEMA) show in Las Vegas in October as a 1/5th scale model.

Starting in mid-August, the Honda Racer 1/5th scale model and other cars from the Designer’s Challenge will be part of the Hot Wheels 40th anniversary road trip traveling along historic U.S. Route 40, stopping at multiple cities along the way. The tour starts at the Mattel headquarters in El Segundo, California, in August and ends at Watkins Glen, New York, in early September. See www.hotwheels.com/40th for more information.

Honda Racer Technical Specifications
Layout: Mid engine/ rear wheel drive
Seating Capacity: 2
Length x Width x Height (cm): 7.0 x 3.0 x 2.2
Curb Weight: 40 grams
Body/ Frame: Real die-cast metal, plastic
Fuel: Gravity and a child’s imagination
Engine: Die-cast Honda V-10 (theoretical)
Valvetrain: DOHC VTEC, four valves per cylinder (theoretical)
Displacement: 20 liters/1220 cubic inches (theoretical)
Suspension: Solid front and rear axles
Tires: Low-friction hard plastic

About the Hot Wheels® Brand
Hot Wheels® cars revolutionized boys’ toys in 1968 with an original line of super-fast, customized cars built for speed, power, performance and attitude. Now, 40 years later, Hot Wheels® is a global lifestyle brand that represents the coolest cars imaginable in scales from miniature to full-size. Hot Wheels® cars are also popular collectibles for adults and each year, introduces a new line-up of innovative vehicles, track sets and playsets.

About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of 2008’s “100 Best Companies to Work For” by FORTUNE Magazine and among the 100 Most Trustworthy U.S. Companies by Forbes Magazine. Committed to ethical manufacturing sustainable business practices, Mattel marked a 10-year milestone in 2007 for its Global Manufacturing Principles. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel’s vision is to be the world’s premier toy brands — today and tomorrow.

About Honda
Honda is one of the world’s leading producers of mobility products including its diverse line-up of automobiles; motorcycles and ATVs; power products; marine engines; personal watercraft; jet engines; and, aircraft. Founded in Japan in 1948, Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda’s first overseas subsidiary.

Written by Mr. Onil · Filed Under 2008, Concepts, Fun Stuff, Honda & Acura News, News | Leave a Comment

Honda Begins Production of 2009 Pilot Sport Utility Vehicle in Alabama

June 8, 2008

04/17/2008 - LINCOLN, Ala. -

The all-new, Alabama-built 2009 Honda Pilot rolled off the assembly line today at 10:05 a.m. in Lincoln to the cheers of more than 1,500 associates at Honda Manufacturing of Alabama (HMA).

“Today we mark a significant milestone - the launch of an all-new Pilot built by one team, with one goal and built only in sweet home Alabama,” said Hiroshi Sasamoto, president and CEO of Honda’s Alabama operations. “I salute the accomplishments of all HMA associates and your commitment to building products of the highest quality for our customers.”

A brief celebration at the end of the assembly line marked the start of mass production of new Pilot. HMA is the exclusive global production source of both the Pilot and the Odyssey minivan. The Lincoln plant also produces the V-6 engines for each vehicle. Early next year, HMA will add a third model to its production lineup - the Ridgeline pickup truck.

The Honda Pilot helped elevate the “crossover” segment in the last decade by introducing a combination of smooth ride comfort, accommodating interior packaging and overall efficiency that traditional SUVs lacked. The Pilot helped transform the SUV segment with better ride quality, top crash safety ratings, more interior space and increased fuel efficiency.

The new Pilot received rave reviews from Honda’s top U.S. engineering designer.

“You have built an outstanding vehicle. This Pilot is all business. It’s impressive on the outside, the inside and underneath,” Frank Paluch, vice president of Automotive Design at Honda R&D Americas in Marysville, Ohio, told the Alabama associates minutes after the first Pilot rolled off the assembly line.

Paluch was the lead project engineer on the design of the first generation Pilot, which was introduced in the summer of 2002 as a 2003 model. Since its introduction, almost 750,000 units of the Pilot have been sold.

“When our team at Honda R&D Americas looked at creating a second generation Pilot, we knew we had a solid foundation to build upon. And we believe we have advanced the second generation model in every way,” Paluch said. “This second generation Pilot is designed to be an ‘intelligent adventure vehicle’ by meeting the practical needs of a family with its eight-passenger seating and offering bolder SUV styling, a more clever interior package and advanced technologies for safety, fuel efficiency and convenience.”

HMA builds the Odyssey minivan on both Line 1 and Line 2, while Pilot sport utility vehicle is built only on Line 2 at the $1.4 billion Lincoln facility. Annual production capacity is 300,000 vehicles and V-6 engines. The all-new Pilot is set to arrive at Honda dealers nationwide on May 22.

By American Honda Motor Corp.

Written by Mr. Onil · Filed Under 2008, Honda & Acura News, Model Specific, News, Pilot | Leave a Comment

2009 Honda Pilot: Introduction

June 8, 2008

04/15/2008 - Torrance, Calif.

Overview

The Honda Pilot is among an elite group of sport utility vehicles that helped elevate the “crossover” segment in the last decade by introducing a combination of smooth ride comfort, accommodating interior packaging and overall efficiency that traditional SUVs lacked. The Pilot’s unit body construction and fully independent suspension helped transform the SUV segment by enhancing ride quality, earning top crash safety ratings, creating more interior space and increasing fuel efficiency. The original Pilot provided a recipe for success with features eventually imitated by the competition like a standard third row seat, decision-free four-wheel drive and an easy-to-configure interior.

The second generation of the Honda Pilot seeks to improve on the popular Honda SUV formula by adding more SUV-rugged aesthetics, more on-road refinement and enhancing interior functionality. Designed around the concept of an “intelligent adventure vehicle” with the practical needs of a family in mind, the eight-passenger Pilot provides bolder SUV styling, more clever and more accommodating interior packaging and advanced technologies for safety, fuel efficiency and convenience.

2009 Honda Pilot Summary

8-passenger midsize crossover SUV
Unit body platform
3.5-liter i-VTEC V-6 with 250-horsepower and 253 lb-ft. of torque
Honda-estimated* EPA city/highway fuel economy of 17/23 (2WD) and 16/22 (4WD)
ULEV-2 Emissions Rating (CARB)
5-speed automatic transmission (standard)
VTM-4 four-wheel-drive (available)
Advanced Compatibility Engineering™ (ACE®) body structure
MacPherson strut front suspension and multi-link rear suspension
Vehicle Stability Assist™ (VSA®) with Traction Control and ABS
Trim lineup - LX, EX, EX-L and (new) Touring

* Based on 2009 EPA mileage estimates, reflecting new EPA fuel economy methods beginning with 2008 models. Use for comparison purposes only. Do not compare to models before 2008. Actual mileage will vary.

New Features

More than 10 significant and new features exist on the 2009 Pilot. Notable items include:

Newest generation of Variable Cylinder Management™ (VCM®) on all models
Tailgate with lift-up glass hatch
Standard integrated tow hitch
Hill Start Assist
Humidity Control System as part of standard air conditioning
Four Lower Anchors and Tethers for Children (LATCH), increased from two
Driver’s and front passenger’s active head restraints
Tilt and telescopic steering column
Aluminum hood
Interface Dial with Scrolling and Multi-Line Display (Touring only)
Bluetooth® HandsFreeLink™ (Touring only)
Power tailgate (Touring only)

Safety

The Advanced Compatibility Engineering™ (ACE®) body structure enhances frontal collision compatibility with vehicles of different sizes and bumper heights. A pedestrian injury mitigation design in the front of the vehicle is intended to help absorb energy in the event of a collision. Additional standard safety equipment includes Vehicle Stability Assist™ (VSA®), also known as Electronic Stability Control; side-curtain airbags; front side airbags with passenger-side Occupant Position Detection System (OPDS); active front seat head restraints; and anti-lock brakes with electronic brake distribution. Four Lower Anchor and Tether for Children (LATCH) positions - more than any other SUV in the segment - provide room for four child seats compared to two on the previous Pilot and most vehicles in the segment.

Body

A redesigned crossover SUV platform allows even more refined handling and ride comfort to exist seamlessly with all-weather and medium-duty off-road capabilities. To further enhance safety, the Pilot features the Honda-exclusive Advanced Compatibility Engineering™ (ACE®) body structure and the most extensive use of high-strength steel (52 percent) in any Honda product to date. An aluminum hood is used for weight savings.

With its wide and solid stance, classic SUV proportions and clean design treatment, the Pilot is designed to maximize utility and communicate traditional SUV character traits including strength, durability and off-road confidence. Honda designers used the three-dimensionally beveled lines of an ultra-rugged laptop computer as inspiration to convey an active and intelligent vehicle design theme.

Chassis

As a design that Honda helped make popular in the automotive industry, the crossover SUV platform that underpins the Pilot is engineered to provide the best of the car and truck worlds by integrating the refined traits and efficiency of a car design with the utility, capability and packaging advantages of an SUV design.

Interior

Three rows of seats provide a high degree of adaptability for people and large cargo loads. The first row provides a commanding view of the road from two supportive and comfortable bucket-style seats. A wide center stack and center console form the styling anchor for the interior with a design that emphasizes spaciousness and power, while allowing for convenient access to navigation (available), entertainment and climate-control systems.

The 60/40 split second row, now more spacious, slides further forward for increased ease of access to the third row. The 60/40 split third row, now supplies enough knee room for an above-average-sized adult male to fit comfortably, making the Pilot’s third row among the most practical in the industry. Each side of the second and third row independently folds down for cargo. A flat floor is created when the second and third rows are folded down.

Powertrain

A 3.5-liter i-VTEC V-6 engine features the latest generation of fuel-saving Variable Cylinder Management™ (VCM®) technology that operates in 6-cylinder mode for power and 4- and 3-cylinder modes for efficiency, an improvement compared to the previous Pilot’s VCM system that works exclusively in 6- and 3-cylinder modes. A fully-automatic Variable Torque Management® 4-wheel drive system (VTM-4®) is designed to deliver decision-free all-weather traction and medium-duty off-road capabilities - while minimizing the weight and fuel economy drawbacks of a conventional four-wheel-drive system.

2009 Pilot vs. 2008 Pilot

	2009 Pilot	2008 Pilot	Change from 2008
Wheelbase (in.)	109.2	106.3	+2.9
L x W x H (in.) EX 4WD	190.9 x 78.5 x 72.7	188.0 x 77.5 x 71.7	+2.9 x +1.0 x +1.0
*Total Interior Volume, LX (cu-ft.)**	174.5	170.4	+4.1
Engine Size (L)	3.5	3.5	Same
Engine Output (HP)	250 @ 5700	244 @ 5750	+6 @ -50 rpm
Engine Output (lb-ft.)	253 @ 4800	240 @ 4500	+13 @ +300
Fuel Economy (mpg city/hwy)**	17/23 (2WD)16/22 (4WD)	16/22 (2WD)15/20 (4WD)	+1/+1+1/+2
Fuel Tank	21.0	20.4	+0.6
Emissions	ULEV-2	ULEV-2	Same
Tires	P245/65/R17	P235/70 R16	Larger by 10/5 R1
Ground Clearance (Max.)	8.0	8.0	Same

* Includes 2.8 cu-ft. inside the underfloor storage well (2008 model =1.5 cu-ft.). The underfloor storage well can be fully combined with the above-floor storage by securing the cargo lid to the third row seatback.

** Based on 2009 EPA mileage estimates, reflecting new EPA fuel economy methods beginning with 2008 models. Use for comparison purposes only. Do not compare to models before 2008. Actual mileage will vary.

Background and Accolades

The Pilot originally debuted as a 2003 model in June of 2002. Design and development of the 2003 Pilot and the 2009 Pilot have occurred at Honda R&D Americas in Raymond, Ohio, and Torrance, California. The Pilot is assembled* at Honda Manufacturing of Alabama in Lincoln.

Among its numerous accolades, the Honda Pilot has earned Car and Driver Magazine’s prestigious “5Best Truck” award on six consecutive occasions (2002-2007). The 2008 Pilot is among an elite group of vehicles to receive both a “Top Safety Pick 2008″ from the Insurance Institute for Highway Safety (IIHS) and a 5-star crash safety rating for frontal and side collisions from the National Highway Traffic Safety Administration (NHTSA*).

* Government star ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (www.safercar.gov). Model tested with standard side-impact air bags (SABs).

Pilot Evolution by Model Year: 2003 - 2009

2003: Vehicle introduced June 2002

2004: Second row sliding seat feature added, EX-L receives heated seats and mirrors

2005: Horsepower increased by 6 percent, ULEV-2 emission rating achieved, new features introduced: VSA (EX-L), moonroof (EX-L), 6-CD changer (EX, EX-L), TPMS, and keyless entry added to LX

2006: New exterior styling (bumper, headlights, side curtain airbags added, VCM applied to newly-introduced two-wheel-drive models, VSA added to all models, fog lights added to EX, EX-L, XM Satellite Radio added to EX-L

2007: No changes

2008: New trim levels: Value Package (VP) enhances LX, Special Edition (SE) enhances EX

2009: All-new model introduced

By American Honda Motor Co.

Written by Mr. Onil · Filed Under 2008, Honda & Acura News, Model Specific, Pilot | Leave a Comment